CSIT155 S18:WendeeP

How has your use of social media changed over the semester? My use of social media has changed considerably over the semester. In fact, it went from essentially zero to very involved in the case of LinkedIn, and to a lesser extent Facebook. I use LinkedIn on a daily basis and am actively building my business contacts on LinkedIn. My contacts now total 155 - consisting of contacts from around the globe. Has there been an impact on your business? Growth of customers and increased interaction is a key component. Yes, I believe that there has been a significant positive impact on my business. LinkedIn, in particular, has increased my visibility considerably. Even on Facebook, I have become more visible. Has your viewpoint of social media changed? I took the course because I wanted to get good at using social media. I have long recognized the importance of social media. This course has affirmed and reinforced that belief. Do you have a better understanding of how to use it s

I will be using the analytics from Professor Faulk's business. I am new to using Google Analytics, and have much to learn. But here are some preliminary thoughts and observations: 1.  The Page Summary shows a great deal of activity in the past 28 days. 2.  She has posted a lot and appears to have good reach according to the "recent posts" page. 3.  The majority of her followers are in the 25 to 64 age range (demographics). 4.  The majority of her fans, 66%, are men; 34% are women. On a side note, I was visiting an open house the other day. The realtor showed me his Facebook statistics. He was able to see that most of the people that viewed his ads are women. The exception is Phoenix and areas along the coast, where men view the ads more often. He had a complete breakdown of the analytics, which helps him and his company better target their ads and their ad budget.

I believe all of the analytics information provided by Google is useful. I have been a professional analyst for 36 years and an academic for almost as long. I appreciate and like to use and analyze data. So, all of the data categories look useful to me. Some of the categories that seem most useful are the demographics, traffic, page follows, fan demographics, and people reach.

I have several different, but related, businesses that I have been developing and building over the past twenty years. The businesses are: 1.       Paul M. Wendee & Associates, LLC – My main business that is engaged in managing consulting and a number of other businesses; 2.       The Intrinsic Value Wealth Report – the investment newsletter I started in 2012. 3.       The Value Driver Institute – the Value Driver Institute is a non-profit “think tank” with a mission to conduct research on enterprise value driver theory and the enterprise value creation process; and to take the business incubator concept to places in the world where business incubators are not commonly found, but where they are needed the most; and 4.       Private Capital Network (PCN) – PCN, which was founded in 2007, is an angel investment group with chapters in San Diego and Orange County. I am the president of this organization. I started this course with the intention of promoting only the

Responses to Week 16 Assignment Which ones integrate best with the type of business you have created? LinkedIn, Twitter, and Facebook integrate best with all four of my businesses. Which have you enjoyed using the most? The enthusiasm or lack there of for a type of media is often shared along with the posts we write. This class gave you an opportunity to experiment with a variety of them. Now you can focus in on what seems the most effective ones to use. I have enjoyed using LinkedIn and Facebook the most. Which work best on a daily use pattern? LinkedIn, Twitter and Facebook all work well on a daily use basis. However, I have not been using Twitter on a daily use basis yet. Which can you still use effectively on a much less frequent time schedule? I can probably use LinkedIn effectively on a much less frequent time schedule.

According to Facebook, " Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website." The following are four ads I created. Two are for the Intrinsic Value Wealth Report and two are for the Value Driver Institute. One ad in each set is to create general awareness of the entity; and one is to make a specific call to action (e.g., visit the main website to subscribe in the case of the Intrinsic Value Wealth Report; or donate money for the Value Driver Institute). Ad to get people to go to the Intrinsic Value Wealth Report website and subscribe. This Ad is for general awareness. This ad is to gain awareness for the Value Driver Institute. This ad is asking for donations to the Value Driver Institu

Facebook has dozens of types of ads, but three standout and are highlighted in the book, Likable Social Media. They are as follows: 1. Driving Traffic and Leads Ads; 2. Post Likes and Engagements; and 3.  Ap Installation Ads. One of the websites that we visited as part of our assignment, FitSmallBusiness.com, has Facebook ad templates. These can be used along with other resources to create good online ads using any of the social media. For investment newsletters, using ads once a month is probably very sufficient. I plan to target my audience somewhat broadly. My target audience includes DIY investors; retired persons; upper income persons; and millennials. I also plan to use the boost feature. The Likable Social Media book states that fewer than 10 percent of my fans will see my posts if they are not boosted.

It has been interesting looking for ads in general on Facebook, Twitter, and LinkedIn. Because I am fairly new on all of them, I don't get many ads. In fact, I haven't gotten any ads on Facebook or LinkedIn at all. I have only gotten ads from Seeking Alpha and Forbes Newsletters on Twitter - probably because I follow them. I looked at my wife's Facebook page, as she is an active Facebook user. She gets a lot of ads everyday. She gets so many ads, in fact, that she does not have time to go back and review them if she misses a day, as there are so many off them. I have talked with many businesses that do use Facebook ads. For the most part, all of these businesses say that Facebook ads are effective for them in terms of exposure and reach. They are also cost effective. I was visiting an open house this past week where a very high-end home was for sale ($1.6 million). The realtor uses Facebook ads and finds them very effective. They also study the analytics and are able

I plan to explore and use LinkedIn Groups for my various businesses. According to Zimmerman & Ng (2017), "A [LinkedIn] group is less about your brand and more about growing a community and engaging people about a specific topic or niche" (p. 417). This is exactly what my various businesses need. It is particularly well-suited for the Intrinsic Value Wealth Report and the Value Driver Institute. Along the same lines, I plan to explore Google+ groups. Podcasting is something I have been considering for quite some time. It appears to be a lot of work; but successful podcasts can be quite profitable. According to Zimmerman & Ng (2017), "Podcasts also allow you to expand upon your expertise"  (p. 245). As I and my partners in my various ventures have a great deal of expertise in several areas, podcasting may be a good way to showcase that expertise. Reference Zimmerman, J. & Ng, D. (2017). Social media marketing: All-in-one (4th ed) . Hoboken, New Jers

I have spent a lot of time in the past couple of weeks setting up LinkedIn. I set up LinkedIn for me personally and have set up three LinkedIn company pages: (1) Paul M. Wendee & Associates, LLC, which is my consulting firm; (2) the Intrinsic Value Wealth Report, which is my investment newsletter; and (3) the Value Driver Institute (VDI/REEP), which is a non-profit think tank which I set up to do research on enterprise value creation in general, and Value Driver Theory in particular. I set up a Meetup account in March for the two angel investment groups that I run: Private Capital Network San Diego and Private Capital Network Orange County. The Meetup groups have dramatically increased attendance at the meetings of these two angel groups. I am planning on exploring Google+. While I don't know a lot about it at this time, I believe it could be a benefit for all of my businesses. I established a YouTube account a few years back and created two videos: (1) an introduction to