Blog Post Week 6
According to Facebook, “Post Reach is the number of people who had any posts from your Page enter their screen.” Facebook further breaks down reach by organic and paid . Organic is the number of people who had an unpaid post enter their screen. Paid is the number of people who had a paid post enter their screen. According to ymarketingmatters.com, “ Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares. They further explain that: “Generally speaking, engagement on Facebook is when people perform actions on your Page. They may like a post , click on a link or comment on an image for example. With Facebook Insights, engagement is defined as post clicks, likes, shares and comments. ” Accordingly, it appears that engagement is more comprehensive than reach. It is important to know the difference between the two because one should try for more engagement than just re