CSIT155 S18:WendeeP

It has been interesting looking for ads in general on Facebook, Twitter, and LinkedIn. Because I am fairly new on all of them, I don't get many ads. In fact, I haven't gotten any ads on Facebook or LinkedIn at all. I have only gotten ads from Seeking Alpha and Forbes Newsletters on Twitter - probably because I follow them. I looked at my wife's Facebook page, as she is an active Facebook user. She gets a lot of ads everyday. She gets so many ads, in fact, that she does not have time to go back and review them if she misses a day, as there are so many off them. I have talked with many businesses that do use Facebook ads. For the most part, all of these businesses say that Facebook ads are effective for them in terms of exposure and reach. They are also cost effective. I was visiting an open house this past week where a very high-end home was for sale ($1.6 million). The realtor uses Facebook ads and finds them very effective. They also study the analytics and are able ...

I plan to explore and use LinkedIn Groups for my various businesses. According to Zimmerman & Ng (2017), "A [LinkedIn] group is less about your brand and more about growing a community and engaging people about a specific topic or niche" (p. 417). This is exactly what my various businesses need. It is particularly well-suited for the Intrinsic Value Wealth Report and the Value Driver Institute. Along the same lines, I plan to explore Google+ groups. Podcasting is something I have been considering for quite some time. It appears to be a lot of work; but successful podcasts can be quite profitable. According to Zimmerman & Ng (2017), "Podcasts also allow you to expand upon your expertise"  (p. 245). As I and my partners in my various ventures have a great deal of expertise in several areas, podcasting may be a good way to showcase that expertise. Reference Zimmerman, J. & Ng, D. (2017). Social media marketing: All-in-one (4th ed) . Hoboken, New Jers...

I have spent a lot of time in the past couple of weeks setting up LinkedIn. I set up LinkedIn for me personally and have set up three LinkedIn company pages: (1) Paul M. Wendee & Associates, LLC, which is my consulting firm; (2) the Intrinsic Value Wealth Report, which is my investment newsletter; and (3) the Value Driver Institute (VDI/REEP), which is a non-profit think tank which I set up to do research on enterprise value creation in general, and Value Driver Theory in particular. I set up a Meetup account in March for the two angel investment groups that I run: Private Capital Network San Diego and Private Capital Network Orange County. The Meetup groups have dramatically increased attendance at the meetings of these two angel groups. I am planning on exploring Google+. While I don't know a lot about it at this time, I believe it could be a benefit for all of my businesses. I established a YouTube account a few years back and created two videos: (1) an introduction to...

The Intrinsic Value Wealth Report , which is my business, is an investment newsletter. This is a monthly newsletter. There is a subscription price for the printed version of the newsletter, which I have not yet started charging. Starting the paid subscriptions is one of the main reasons I am taking this course. I have been developing this newsletter for over six years. The content in each issue, which is investment based, now includes an economic and investment review; an article of general investment interest; a focus list of stock recommendations; a full list (348) of stocks ranked by our award-winning Cassandra stock picking model; various stock market valuation models; convertible securities; special situation stocks; a stock highlight; the Intrinsic Value Wealth Creation Pyramid; a monthly financial planning tip; alternative investments (e.g., real estate, private equity, oil & gas); and announcements of upcoming events and research developments. I do subscribe to several ...

Please refer to the Categories section on the Intrinsic Value Wealth Report . I have developed these categories over the past 7 years to make the blog posts more organized and meaningful to my readers. The Intrinsic Value Wealth Report has a lot of information on it. There is probably more diverse information on the Intrinsic Value Wealth Report than there is on most other investment newsletter websites. It even has information that is not strictly investment related (e.g., the Value Driver Institute and Book #5, which covers Management Tools). This is because the Intrinsic Value Wealth Report was written to cover material I teach in a variety of courses, in addition to having material which pertains to an investment newsletter. Accordingly, it is very necessary to categorize information in order for my subscribers to be able to access the information they need.

I have been writing blogs since 2012. I find them to be very useful. Click here for a complete listing of all of the blogs I have written since the inception of the Intrinsic Value Wealth Report . My blogs are written to be very professional. While I do put some human interest into the blogs, I tend to stay away from that and stick to strictly professional writing. This is generally preferred in writing an investment blog, though there are plenty of people that break this rule - and do so effectively (think "Mad" Jim Cramer). But, that is not my style. I prefer to be thought of as more of an academic, professional, and scholarly writer.

1. I found Seeking Alpha; Value Line; Morningstar; TheStreet.com, Forbes Nesletters, and two for Donald Trump. 2. To find them, I just typed in their names. It wasn't difficult to find them at all. 3. I created a list for newsletter distributors, as this is who I am targeting for distributing my investment newsletter. 4. Creating these lists will help me to organize my target audiences as my "Following" list grows. 5. During normal business hours is the best time to reach the newsletter distributors. But, I have to keep in mind that I am operating in all time zones with them. @IVWealthReport Twitter