Blog Post Week 6

According to Facebook, “Post Reach is the number of people who had any posts from your Page enter their screen.” Facebook further breaks down reach by organic and paid. Organic is the number of people who had an unpaid post enter their screen. Paid is the number of people who had a paid post enter their screen.

According to ymarketingmatters.com, “Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares. They further explain that: “Generally speaking, engagement on Facebook is when people perform actions on your Page. They may like a post, click on a link or comment on an image for example. With Facebook Insights, engagement is defined as post clicks, likes, shares and comments.”

Accordingly, it appears that engagement is more comprehensive than reach. It is important to know the difference between the two because one should try for more engagement than just reach. More engagement means that there is a greater likelihood of people purchasing our products and services.

The metrics on Facebook Insights are useful for businesses in understanding how their customers interact with their website. Our textbook, Likeable Social Media, continually makes the point that serving our customers and listening to their needs is important for our own business success. But this is not just a superficial exercise. One should be genuinely interested in one’s customers.