Blog Week 5 Post 2


I have been writing an investment newsletter on and off since 1994. My current investment newsletter, the Intrinsic Value Wealth Report, is starting its seventh year of publication. From my experience with the newsletters that I have written; and the many newsletters that I read and have studied for ideas, I believe there are two types of customers/subscribers to investment newsletters:

1.      The first is the do-it-yourself (DIY) investor. This person likes to buy individual securities with which to build an investment portfolio. The people in this category that subscribe to investment newsletters will typically subscribe to more than one newsletter. They are looking for good investment ideas for their portfolios. I recently gave a talk at a large investment club, however, and was surprised to learn that most of the audience, who I thought would be DIY investors, actually were not DIY investors at all. They must have been in the second category  discussed below.

2.      The second category of subscriber to investment newsletters are people that just like to read what newsletter editors have to say about various topics, including investments (many investment newsletters cover topics other than investments in addition to investment topics). They may or may not be DIY investors; but typically they are not. This type of investor most often invests in mutual funds and/or employs a professional investment adviser. They are most interested in learning about various investment topics and investment ideas so that they can talk with others about these ideas.


I am looking forward to this week’s assignment on creating a Facebook business page. I was about to create one on my own; then discovered that it is our assignment for this week. And I am looking forward to learning about how to promote my newsletter online.

On another note, I held my monthly angel investor meeting this afternoon. Two of the four companies that presented today actively use social media in promoting their businesses. And, in fact, they have been very successful in promoting their businesses in this manner.

Comments

Post a Comment

Popular posts from this blog

Blog Post Week 3 Part 1

I experience difficulty communicating with businesses and government agencies all of the time. I am finding a more recent trend of businesses and government agencies not providing phone numbers in order to be able to contact them. In many cases, they also do not provide physical street address. Of course, many businesses are operated out of someone's home or a warehouse or somewhere similar, where it is not feasible or appropriate to visit them. I have not found that social media has made it easier for me to get noticed or to get my problem solved. But that may be because I am relatively new to using social media and haven't yet learned all of the ins-and-outs of how to effectively use social media. By the same token, I have not had any positive experiences communicating with a business through social media. I am looking forward to exploring the medium of social media and all of its vast potential. In the case of my own business, I intentionally set the website up such that...
Read more

Blog Post 2A

Social media, according to Professor Claudia Faulk, at its most basic level is about communication. It is used by everyone - individuals, businesses, and even governments. It is the "new" way that people communicate; although it is really not so new, as sites such as My Space and LinkedIn have been around since the early 2000s. There were even platforms such as AOL Instant Messenger and Yahoo Messenger, which could be considered early forms of social media, that were developed in the 1990s. The social media platforms that seem geared towards personal use, by my observations, are Facebook and Twitter. Pinterest, Instagram and Snapchat also appear to be popular personal social media platforms. In the dating realm, Tinder and eHarmony have been long-time favorites. There are many newer, and popular, entrants in the dating world that have gained their popularity only recently. An example here is Bumble. Social Media Platforms that are most geared toward businesses are LinkedI...
Read more

Week 1A Blog - My Blog Theme

I chose a template/theme for my class blog that has a clean, somewhat business-like, feel to it. I have always preferred darker colors on my web pages and blogs when I use colors. Here are links to two of my other websites to show you what I have used in the past for themes and templates: Intrinsic Value Wealth Report and Paul M. Wendee & Associates, LLC . I do have a confession to make - I have not updated Paul M. Wendee & Associates, LLC in seven or eight years (because I rarely use that website). It is very out of date. I'm going to take the opportunity afforded by this class to update this website and clean up some other E-commerce and social media transgressions on all of my websites that I have been ignoring for far too long. I do feel somewhat vindicated by Berkshire Hathaway's website though. For those of you who may not be familiar with Berkshire Hathaway, this is the company managed by famed investor Warren Buffett. Berkshire Hathaway was actually the resul...
Read more